Monthly Archives: June 2014

GUEST POST: Danya Glabau

GUEST POST: Danya Glabau
This fall, Danya will be attending the Food Allergy Bloggers Conference in Las Vegas, NV, September 26-28. She is thrilled to attend this conference, where she’ll get to meet some of the biggest stars in the food allergy blogging community! Some of you may know her from her blog, Allergy and the City, and from Twitter (@allergyPhD) as that PhD student who is studying the “culture” of food allergies in the United States. For those who don’t (or for those who are wondering why she chose this topic), she wanted to provide a brief introduction to who she is and what she’ll be doing at the conference.

FABC: Please tell us a bit about who you are and your research.

Danya: I’ll wear many hats at the conference: I am a PhD student in an interdisciplinary social science field called Science and Technology Studies (STS) where I am training to be an anthropologist specializing in medical and scientific cultures; I am a writer of scholarly papers, an unfinished dissertation, and a blog about my ongoing research on allergies; and I am an allergy sufferer whose unfinished allergy diagnosis journey began in adulthood. For my dissertation research, I am talking to the people who live with allergies and the allergists who treat them to collect personal and professional stories about how allergy management works in the real world. I’m also attending conferences, visiting medical offices, and following scientific research on allergies to get an idea of popular strategies and medical best practices. Ultimately I want to know the how – what are the techniques people use, and how do they learn about them? – and the why – what societal values shape the options and choices available for allergy management? – behind these everyday strategies.

FABC: You also are a blogger, and allergy sufferer, so I expect this will be personal for you as well.

Danya: Blogs are, as you all know, a very important source of information about food allergy. Reading food allergy blogs has taught me a lot about how people manage their allergies. I’m psyched to get to know many of the bloggers that I read on a regular basis. At the Food Allergy Bloggers Conference, I’ll be attending lectures and panels to learn more about the people behind the words. I’ll also be striking up conversations with those of you who might be interested in sharing more details about your allergy journey with me. I’m excited to learn more about how personal experience with food allergies has inspired the wide variety of writing and advocacy work that I’m already familiar with – as well as the projects that I will find out about for the first time in Las Vegas!

So please, look for me at the conference! I would love to get to know you better. You can learn more about my project on my blog, Allergy and the City. Follow me on Twitter (@allergyPhD) for blog updates and cutting-edge research from social scientists about allergy and health care. And you can always DM me via Twitter or email me if you have any questions or want to chat before September!

Danya Glabau

#FABlogCon Break-Out Session Details

The following Breakout Sessions are meant to be fun, ice-breakers, where attendees can meet in small groups and make like-minded friends.  All of the following session descriptions will be taking place on Saturday, between 9am-10:15 AM. These have LIMITED OPENINGS ~ (10 people per session).  There are some 60 minute sessions you could choose, or you may choose (2)  30-minute sessions. You MUST have purchased your ticket (or be a speaker/sponsor), and claim your free  SCHED.org Account, and your (Attendee Info 2014 form) filled out. For EVERYONE attending- (Including ALL our wonderful Speakers & Sponsors-) Please fill out this form ASAP! This will be used to create your name badge and conference registrations! One form for each attendee coming!  After which, you may pre-register for any of the Sessions listed here (click on Break-out Sessions for more information). REGISTRATION for these sessions will be available beginning on June 29th, at 4:00 PM EST. 

 

60 Minute Break-Out Sessions 9:15 – 10:15 AM:


Make the Most of Your Conferences & Expos

Do you feel unprepared or intimidated by being a blogger or member of the press at expos or conferences? Do you look at other bloggers and wonder how they “do it all” in such a short amount of time on the expo floor? Erica Dermer, founder and head celiac in charge of Celiac and the Beast, shares how to prepare ahead of time for large expos and conferences, including BlogHer, Natural Products Expo West, or other trade shows and conferences. Learn how to best schedule your time, work with brand PR and marketing teams ahead of time, utilize social media to make it work for you, and follow-up to get the most out of your time.


A Safe Place to Land

When it comes to our feelings about how food allergies affect ourselves, and those we care about, it’s nice to simply be in the company of others in “our world”. Join Lori Sandler, Founder of Divvies, as she brings one of her warm, inclusive gatherings to FABlogcon. The tremendous respect shown for each other’s personal style in handling all that comes along with food allergies in Lori’s special forums is inspiring. “I am always in awe of the positive spirit, ideas, feelings, and information shared during our conversations. They and YOU have inspired me to host these wonderful, in-person gatherings.”


Flavor and Flair

How to add flavor and flair to your recipes when you feel like you’re allergic to everything. Join Amie Valpone, Editor-in-Chief of TheHealthyApple.com for a session on how to create delicious and healthy recipes without the allergies, but with a whole lot of flavor. Amie is a Manhattan-based Personal Chef, Culinary Nutritionist, Professional Recipe Developer, Food Photographer, Writer and Motivational Speaker specializing in simple gluten-free, soy-free and dairy-free ‘Clean’ recipes.

 


Food Can Be Fun for Kids with Food Allergies! Hands-On Bento Class

Did you know that only 2% of children eat their daily recommended amounts of fruits & vegetables? Or that it may take ten or more times introducing a food to a child before they’re willing to try it? In this 60 minute hands-on session, Keeley McGuire will give tips and tricks on making food fun for kids, packing healthy lunches, and practicing a waste-free bento lifestyle, all while still keeping your sanity! Just because our children have allergies or dietary restrictions doesn’t mean they can’t enjoy lunch. Food should be fun for kids with food allergies! It’s time to think outside the brown bag and have fun with your food!


Fun with Cupcake Decorating

Baking for people with food allergies or intolerances can be challenging enough! Take the stress out of decorating with tips and tricks by gluten-free bakery owners Charissa Luke and Cynthia Fleischer of Zest Bakery. They’ll show you fun ways to trick out your cupcakes with some fall-themed decor! Charissa Luke is co-owner of Zest Bakery, a gluten-free bakery in the San Francisco Bay Area.

 


Feeding the Soul

A family of four invites you to listen and share experiences of the perils and promises of living joyfully free with a life threatening food allergy.  How do we transform a tough road into a path with heart?  How do we begin again and trust? How do we awaken to generosity, healthy codependence and fearless compassion? Jane, Doug, Lily and Gray Pinto,

 


How to Make a Good Living Doing What You Love

 Alisa Fleming, founder of GoDairyFree.org and Senior Editor for Allergic Living magazine, will share her insight on the different avenues for monetizing your passion and how to pursue them. Alisa has several years of experience in working with brands, publishing books, freelance writing, recipe creation, advertising sales, and many other niche jobs that more than pay the bills. Be prepared to take notes and ask questions!


Kitchen Tours with Chef Keith Norman

Join Chef Keith for a tour behind the scenes to see how they manage food allergy preparation and food safety. As a Veteran Marine and with 20 years in the culinary arts field, Keith Norman brings a sense of discipline and order to everything he does, both in business and in the culinary world. Chef Norman has a passion for food safety and sanitation that is apparent in his role as Assistant Executive Chef and Food Safety Manager for the South Point Hotel & Casino and as a culinary arts instructor at The International Culinary School at The Art Institute of Las Vegas. In both roles, Chef Norman is responsible for training and educating students and culinary professionals in one of the most important facets of the foodservice industry. Read More Here.

 


30 Minute Breakout Sessions 9:15 – 9:45 AM  &  9:45 – 10:15 AM

 

 

Make Your Site More “Pinteresting”

Let’s face it, nothing is more fun than Pinterest. Most of your readers will agree with that statement. So as a Pinterest addict and someone who has found great success in using this social media platform, let me help you find ways to use Pinterest to gain followers, site visitors and take your pins from interesting to viral! Chandice Probst is the Founder of www.glutenfreefrenzy.com She is Co-Founder and CEO of Gluten Free Calendar, which hosts Celebrate Celiac™ events and Celiac Awareness Nights with professional athletic teams nationwide to promote celiac awareness, raise proceeds for non-profit research facilities and achieve the company’s slogan of Unity in the Gluten Free Community™. Chandice Founded the Celiac Disease Foundation Arizona East Valley Chapter four years ago. Recently she joined the Delight Gluten Free Magazine team as a regular contributing writer. Chandice has been featured on ABC 15 Sonoran Living, Channel 12 Arizona Midday and in print publications, Women’s World, The Arcadian Journal and Total Kid Magazine. She is now a regular contributor on Channel 3 Your Life A to Z in Arizona where she resides.


Advocate First, Blogger Second: Making Strides the Old Fashion Way

Life can be hard enough avoiding foods that cause our bodies harm, but living in a community that knows very little or most likely nothing about celiac disease or food allergies can make social gatherings even more difficult. Being an advocate in your community, can make living with food allergies or celiac disease a little easier for you and your family. A website about celiac disease or allergy-free living means actively raising awareness online, but are you really doing everything you can to raise awareness in your community? We need to go beyond the computer screen… Kelly Kurzhal, a momma of three, created Raising Jack with Celiac soon after her middle child, Jack was diagnosed with celiac disease in 2009. Kelly’s blog, has been featured on SheKnows.com’s “The Best Celiac Blogs for Moms”, as well as Udi’s “Fan-favorite Gluten Free Blogs”. Kelly is also a Contributor for Living Without’s “My Life with Food Allergies”.  Join Kelly, as she shares ideas on advocating beyond your computer screen to make strides raising awareness the old-fashioned way.


Put Your Best Food Photo Forward

If you’re tired of shooting in “auto” mode and letting your camera make decisions for you, this hands-on session is designed to help. If you’re not sure what ISO, f-stop, or white balance is, or you want to understand depth of field and aperture settings, camera experts Colette Martin and Selena Bluntzer will help you figure it out. Bring your questions and your camera. If possible, bring your camera manual.


The Key to Youth Can Be Found in Your Baking Tins.

Look no further than your cupboards to find the ingredients you can add to your homemade baked goods that will lead to a more youthful appearance, give you more energy and help you live a healthier life. Some of these ingredients include herbs, spices, whole foods, superfoods and oils such as turmeric, hemp seed, berries, coconut oil, mesquite powder, acai, and buckwheat, just to name a few. Join Debbie Adler from Sweet Debbie’s Organic Bakery as she explains the health benefits of each and how to incorporate them into your cupcakes, brownies, cookies and muffins.

We can’t wait to see you! 

FAB Friends

Personalize Your FABlogCon 2014 Schedule!

For this year’s conference, we are using SCHED.org to manage our agenda and offer attendees an easy way to craft their own personal schedule and find useful information about this year’s Food Allergy Bloggers Conference across platforms (desktop computer, tablet, smartphone, etc.).

Here’s a great example of an attendee that has fully taken advantage of the features of the site so you can see what is possible with registration and a few easy clicks.

Here’s how to unlock the potential of SCHED.org…

Visit FABlogCon14.Sched.org and create a free account using your e-mail address (they also make it easy to link it to Facebook).

Once you create your account, be sure to visit “Settings” and link your profile to other social media accounts.  This will let you see others that will be attending events and sessions.

Connect Social Media Networks

Screenshot of SCHED.org settings page – link to your social media accounts!

The Breakout Sessions will be opened for registration on June 29th and you will need an account on SCHED.org (along with registration of course) to snag a spot for those with limited seating, so make sure to create your profile ahead of time.

We looked forward to seeing everyone soon!

This brief video will provide a tour through some of the features of SCHED.org.

Open Breakout Sessions:

This year we are having a series of mini-breakout sessions for our attendees, as an ice-breaker & for special interests. We have 15 breakout sessions that will be going on from 9-10 AM on Saturday morning September 27.  Many of these sessions will require participants to pre-register as space will be limited. We will be posting about these in upcoming posts. Today I want to share the 3 sessions that are open to anyone to attend without requiring pre-registration.

Blog to Book: Meet an Editor and Learn About Publishing, from Concept to Completion:

For many bloggers who have spent months or years creating recipes, writing about food and restricted diets, learning food photography, and promoting their work, a book is the natural next step. Whether you choose to self publish or work with a publishing house, you want your book to be the best it can be—and I’d love to help. I’m an Associate Editor at The Experiment, an independent publishing company with a strong track record publishing health- and food-focused books (including Colette Martin’s Learning to Bake Allergen-Free and forthcoming The Allergy-Free Pantry). There, I work with authors (many of whom are also bloggers) during all stages of the editorial process, from brainstorming a concept to developing a table of contents to fine-tuning sentences and checking facts to “packaging” the book with the perfect title and cover. Depending on what questions the group has, I would be happy to provide general editorial advice, discuss the publishing process and expand upon the relative merits of independent or “Big Six” publishers versus self-publishing.

Breakout Session LeaderMolly Cavanaugh is Associate Editor at The Experiment (Twitter @experimentbooks), an independent nonfiction publishing company in New York City, where she edits a variety of special diet books, including Colette Martin’s Learning to Bake Allergen-Free and forthcoming The Allergy-Free Pantry, Kelli and Peter Bronskis’ gluten-free cookbooks, and books on the low-FODMAP diet written by leading experts Sue Shepherd and Peter Gibson. Molly herself has celiac disease—diagnosed in 2013, after she saw her own symptoms described in the books she worked on—and blogs about it at Based on a Sprue Story (Twitter @spruestory). She grew up in Massachusetts, attended college in Chicago, and now happily cooks and eats gluten-free in Manhattan.

 

Evidence-Based Blogging:  

 Like a good pair of jeans, reliable online information about health can be hard to find. With information and misinformation about food allergies abounding online, how can readers know what’s fact and what’s fiction? Before you hit the “publish” button on your next post, join our conversation about how to ensure that your blog is providing recommendations and facts supported by scientific research and health data. FARE staff members Veronica LaFemina and Anna Luke, along with Food Allergy Sleuth blogger Jessica Martin and Asthma Allergies Children Co-Author, Henry Ehrlich, will give you advice on how to identify reliable research you can use to make your blog a reputable source for your readers.

Breakout Session Leaders: 

Henry Ehrlich
Henry Ehrlich is co-author of Asthma Allergies Children: a parent’s guide with Dr. Lawrence Chairamonte and Dr. Paul Ehrlich, board-certified pediatric allergists, and editor of AsthmaAllergiesChildren.com, which they founded in tandem with publication of the book because “medicine moves faster than print.”  A former corporate speechwriter, Henry has also published books on speechwriting, adoption, sleep medicine (co-author), business quotations, and edited Children’s Allergies and Asthma: one of nature’s dirty tricks, an anthology of 89 original pieces from the website.  He is currently writing a book on the work of Dr. Xiu-Min Li to cure food allergies and asthma by integrating traditional Chinese medicine (TCM) and cutting-edge medical science.

Jessica Martin, PhD
Jessica Martin earned a Ph.D. in neuroscience from Oregon Health and Science University in 2011. She is currently a faculty member in biology at Portland Community College, where she enjoys teaching undergraduate students enrolled in general biology, cell biology, and anatomy & physiology.  True to her passion for teaching, Jessica also educates on the science behind food allergies on her blog, the Food Allergy Sleuth.  She takes pride in breaking down complex scientific findings to make them understandable for all whose lives are affected by allergies.  Outside of her blog, Jessica’s writing has appeared at Asthma Allergies Children and Slate.  Jessica is also involved with the Oregon Food Allergy Network, supporting advocacy efforts to adopt statewide policies for food allergies in schools. Jessica is the mother of two young boys, one of whom has multiple life-threatening food allergies.

Anna Luke
Anna Luke is the manager of online community at Food Allergy Research & Education (FARE), where she runs the organization’s blog and social media platforms, contributes to the development of new programs and website content, issues allergy alerts and ingredient notices, and manages FARE’s Food Allergy Awareness Week initiatives. Anna came to FARE from an education reform nonprofit so she could work on an issue close to her heart: helping families and individuals living with life-threatening food allergies, just like her mother and sister. On the personal side, Anna was diagnosed with celiac disease in 2007 and blogs about all things gluten free in her blog, Gluten Free? Gimme Three! She also is a contributing blogger for The DC Ladies, focusing on gluten free restaurants and news for women in the DC metro area. You can find Anna on Twitter and Facebook and get connected with FARE on Facebook, Twitter, Instagram, Pinterest and the FARE website and blog.

Veronica LaFemina
Veronica LaFemina is the vice president of communications at Food Allergy Research & Education (FARE), where she leads the organization’s efforts to increase awareness of food allergy as a serious and growing public health issue. For the past decade, she has directed national strategic communications initiatives designed to garner attention for important health issues, including food allergy, HIV/AIDS, mental health, and the health of veterans and their caregivers. Veronica launched her first health-related blog in 2005 and has been passionate about making health research and information easier to understand, access and share by leveraging social media and other online platforms ever since. Having grown up in a food allergy family, she is also committed to helping all those who are managing the disease have the information and resources they need to stay safe and live well with food allergies. You can find Veronica on Twitterand get connected with FARE on Facebook, Twitter, Pinterest and the FARE website and blog.

 

Thinking Outside the Blog:

 You’ve developed your platform, found your voice, and honed your writing skills.  What’s next?  Join a lively discussion about ways to reposition your ideas, voice and material and GET PAID, too. We’ll talk about pitching a story and about approaching the right outlets for your work.  Beth Hillson is food editor at Gluten Free & More (formerly Living Without magazine) and a freelance writer who has been pitching her ideas to the media (and getting published) for several decades.  A professional journalist who just lately started blogging, she’ll share her advice and help you sort through a wide range of food and food allergy topics and media outlets where your talents can shine.

Breakout Session Leader:  Beth Hillson is a food writer, author and blogger.  She is the food editor for Gluten Free & More and writes and lectures frequently on the gluten-free diet and lifestyle as well as other special diet needs.  Beth was diagnosed with celiac disease in 1976 and attended culinary school where she learned to adapt classic recipes to fit her own diet.  In 1993 she founded one of the first gluten-free food companies, Gluten-Free Pantry.  She is the author of Gluten-Free Makeovers (Da Capo, 2011) and a newly-released gluten-free lifestyle book, Living Well Gluten-Free. Her work has appeared in many publications including the Huffington Post, Gothamist, GoDairyFree.com, The Daily Meal, Yoga International, Yankee Magazine, FamilyFun, and Connecticut Magazine, Houston Chronicle, Hartford Courant.  Her regular blogs about the gluten-free diet, lifestyle and recipes appear on Glutino.com and on her own blog www.glutenfreemakeovers.com .   You can follow Beth on Facebook and Twitter.

Sponsors Only ~ Breakout Session

We wanted to offer a session this year to our sponsors. A “Business – to – Business” opportunity to learn and share information about social media was a logical choice. This year we will have a presentation on “Maximizing Your Social ROI.”  From Entrepreneur.com:  “If you think tracking your company’s social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with — and maybe even eclipse — large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012).”

Maximizing Your Social ROI 

Enjoy Life Foods has seen its sales grow by over 130% in the last 36 months. A large part of this growth can be attributed to its consumer-centric social marketing strategy. Joel Warady, Chief Sales & Marketing Officer, has agreed to share his strategies, along with his successes and failures, in a “sponsor-only” exclusive session. Joel speaks on social media to industry groups around the world, and this will be our opportunity in an informal setting to pick his brain on current trends in social, where marketing is headed, and how to maximize your social ROI.

Joel Warady & Jenny Sprague#FABlogCon 2013

For more information about this year’s Breakout Sessions click here.

 

Breakout Session Details for #FABlogCon

If you have previewed this year’s #FABlogCon agenda- you will have noticed that Saturday Morning (September 27) there is a scheduled slot for Break-Out Sessions. There are actually 15 different sessions that will be available!  We thought these would be a fun ice-breaker to start off our informative presentations and for making friends with similar interests, or getting to know a presenter you admire.  Many of these sessions require pre-registration to participate. However,  you MUST have your ticket purchased, and your (Attendee Info 2014 form) filled out.  For  EVERYONE attending- (Including ALL our wonderful Speakers & Sponsors-) Please fill out this form ASAP! This will be used to create your name badge and conference registrations! One form for each attendee coming!

We will be opening up all break-out session that requires pre-registration on June 29th at 4:00 PM EST. These breakout sessions are a first come- first serve basis. Spaces ARE limited!!! We will begin releasing details over the next few weeks about each session so you can start thinking about which one you will want to attend!

#FABlogCon 2013 session

SPONSORS ONLY: There will be one session strictly for Sponsors- and informative “Business – to – Business” presentation about how to use and maximize social media to your advantage. Attendees must have a Sponsors lanyard to participate in this session. Details to come on “Maximizing Your Social ROI”

There are 3 sessions that will be open for anyone to attend- No pre-registration will be required.

There will be a  one-on-one blog audit with Annelies Zijderveld.  This will be a 10 minute conversation- with limited openings- pre-registration will be required- for a time slot between  8:00 am- 10:00 am  SIGN-UP FOR THESE 10-MINUTE SLOTS WILL BE DONE OUTSIDE OF SCHED. More details to come.

There are (6) one-hour sessions- from 9:15-10:15 that have LIMITED openings!  These sessions will require pre-registration to participate. 

There are (4) 30 minute sessions available- (4/4). These also have LIMITED openings! These will run from 9:15 – 9:45; and 9:45 – 10:15am.

We hope you are as excited about these sessions and the rest of the scheduled presentations for this years event! You may see registration information including the link to buy your ticket here.

AsthmaAllergiesChildren . com Turns Four This Month!

We wanted to share that on June 30th the website AsthmaAllergiesChildren.com celebrates its fourth anniversary because of the wonderful support our conference has received from the founders of the site as well as its contributors.

Dr. Paul Ehrlich and Henry Ehrlich will be signing copies of Asthma Allergies Children: A Parent’s Guide on Saturday, September 27 at the Wine and Sign event during the conference this year.  Dr. Xiu-Min Li will be speaking about new research at the conference this year and other guest contributors to the site will also be at the event.

AsthmaAllergiesChildren.com is a labor of love and a wonderful (and free!) resource for evidence-based allergy information.  (Subscribe to their RSS feed here.)

Some of our favorite posts include:

Sunday the Rabbi Ate Lobster, by Dr. Paul Ehrlich

Nailing the Diagnosis, by Dr. Paul Ehrlich

Food Allergies & Prescribed Injectable Epinephrine: Know. Practice. Carry. Use., by Anne Russell, BSN, RN, AE-C

Dr. Martin and Ms. Food Allergy Mom part 2: The Parent Talks Back, by Jessica Martin, PhD

As you can see from the sampling above, the original work on the site is detailed, supported with citations and personal experience, and presented in understandable terms.  Thank you to Henry Ehrlich for alerting us to this upcoming anniversary!

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Don’t forget to register for this September’s Food Allergy Bloggers Conference in Las Vegas, Nevada!