We wanted to offer a session this year to our sponsors. A “Business – to – Business” opportunity to learn and share information about social media was a logical choice. This year we will have a presentation on “Maximizing Your Social ROI.” From Entrepreneur.com: “If you think tracking your company’s social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with — and maybe even eclipse — large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012).”
Maximizing Your Social ROI
Enjoy Life Foods has seen its sales grow by over 130% in the last 36 months. A large part of this growth can be attributed to its consumer-centric social marketing strategy. Joel Warady, Chief Sales & Marketing Officer, has agreed to share his strategies, along with his successes and failures, in a “sponsor-only” exclusive session. Joel speaks on social media to industry groups around the world, and this will be our opportunity in an informal setting to pick his brain on current trends in social, where marketing is headed, and how to maximize your social ROI.
For more information about this year’s Breakout Sessions click here.