Category Archives: Blog

Sponsors Only Sessions!

Sponsor Only Business Sessions ~ FYI: Please note, Friday morning Sessions and lunch is for our SPONSORS ONLY! 

WHEN: FRIDAY November 4, 2016 starting 8:45- 11am.

This year, the sponsor only business sessions will be broken down into two critical pieces. 1) Social Media for Business and 2) How to Work With Bloggers. Bloggers, and marketers, Erica Dermer and Keeley McGuire will guide you through the process on how to engage customers and influencers, and work with influencers to engage even more customers. You’ll leave the session with check-lists and a better understanding of how to work with influencers to build your brand and gain loyal customers.

Social Media for Businesses: 

Okay so you have a Facebook page, Instagram, or Snapchat. But do you know the rules? Are you using each platform to its full extent for both customers and influencers? Do you know what to do and what not to do with influencers via social media? Learn about how to interact with customers, and ultimately influencers, online.

How to Work with Bloggers:

How do all of these brands have such big name influencers touting about their products? As you can guess, it’s not free, and it’s not cheap – but it’s valuable. You too can learn how to work with influencers, small to mega stars, to build loyalty and increase brand recognition in the market place. But where do I even start? What’s beyond a sponsored post? How much should I be paying bloggers? How can I do it all with a minimal staff? Don’t worry, you’ll learn all of this and more!

Sponsors will be served a light lunch and be allowed access to the expo to set up their booths prior to expo opening time of 1PM- 6PM; and Saturday Expo hours will run 10AM-6PM. Expo wont be running on Sunday – so be sure to get in to visit the brands who all help make this happen by Saturday night- Especially if you are trying to get raffle tickets for the various raffle prizes we will have this year! 

Airport Transportation Information

The following information was provided by the hotel for our guests arriving in November!

The Denver Renaissance Stapleton Hotel offers complimentary shuttle service to and from Denver International Airport- (This service will no longer be in effect in 2017).

Service to the Hotel from DIA

First pick-up from DIA is at 5:05 AM. The second pick-up is at 5:50 AM. The Shuttle pick-ups up every 45 minutes after that.

Pick-up Times are as follows: 5:05am, 5:50am, 6:35am, 7:20am, 8:05am, 8:50am, 9:35am, 10:20am, 11:05am, 11:50am, 12:35pm, 1:20pm, 2:05pm, 2:50pm, 3:35pm, 4:20pm, 5:05pm, 5:50pm, 6:35pm, 7:20pm, 8:05pm, 8:50pm, 9:35pm, 10:20pm, 11:05pm, 11:50pm, 12:35am

Pick-up is at DIA on Baggage Claim Level 5 Pick-up at the Westside Door 512 and then is followed by a Pick-up at the Eastside Door 505.

Proceed to the third island where you will see “Hotel Shuttle” signage. The shuttle is white with the Renaissance and Holiday Inn logo on the side.

Service to DIA from the Hotel

The first pick-up from the hotel to DIA is at 4:30 AM. The second pick-up is at 5:15 AM.

Pick-up Times are as follows:4:30am, 5:15am, Gam, 6:45am, 7:30am, 8:15am, 9am, 9:45am, 10:30am, 11:15am, 12pm, 12:45pm, 1:30pm, 2:15pm, 3pm, 3:45pm, 4:30pm, 5:15pm, 6pm, 6:45pm, 7:30pm, 8:15pm, 9pm, 9:45pm, 10:30pm, 11:15pm and 12:00am

Shuttle picks-up from the hotel lobby promptly at the times listed. Please be early to ensure the shuttle does not leave without you! Announcements are made when the shuttle has arrived.

**Reservations for return service to DIA are recommended**

Reservation book is located at the Front Desk.

 

To Take the TRAIN:

From the plane to the train, introducing the best way to see our neighborhood and connect to local experiences. The University of Colorado A Line is 23 miles of rail that is making local and international travel easier than ever. The new line is NOW OPEN, providing easy, affordable and reliable connections between downtown Denver, Stapleton, DIA and the many communities along I-70.

QUICK FACTS

Travel time from DIA to Renaissance Denver Stapleton Hotel; 23 minutes Travel time from DIA to Central Park Station (81.75 E. Smith Road, Denver, CO 80238): 23 minutes Travel time from Central Park Station to Union station downtown: 14 minutes (3rd stop from central)

Cost: $9 one way to/from airport to Union Station (covers Unlimited Use for the entire day) Cost: $2.60 one way from Renaissance Denver Stapleton Hotel to Union Station Downtown.  Features: Overhead storage, luggage towers and bicycle racks

DAILY SCHEDULE

6 a.m. – 8 p.m. – every 15 minutes 8 p.m. – 1 a.m. – every 30 minutes 3 a.m. – 6 a.m. – every 30 minutes

WHERE AND HOW TO BUY A TICKET Tickets can be purchased on rail line platforms of ticket vending machines, inside DEN or Union Station, or at any RTD sales outlet.

WHERE TO CATCH THE TRAIN Airport: The location is right by the new Westin Denver International Airport Hotel. Downtown/Union Station: 1701 Wynkoop St. Call Renaissance Denver Stapleton Hotel for a courtesy pick-up of the Central Park Station

Discover more at renaissancedenver.com a 303.339.7500 | 3801 Quebec Street | Denver, Colorado 80207

 

Session Spotlight: What’s New In Social Media

Session Spotlight:

What’s New In Social – Get Up to Date on the Latest Social Media Trends 

Missy Berggren Headshot      

For your planning purposes: Our Expo opens Friday at 1pm-6pm. and will be open Saturday 9-5pm. It will not be run on Sunday- so if you want to get in to meet those sponsors and get your raffle prize tickets- you will have to get in there Friday and Saturday!

Special Social Media Workshop will run FRIDAY November 4th 2016 from 2pm-5pm. It will include two (2) 45-60 minute sessions, then Q & A and hands on workshop/help group.

Are you feeling left behind by all the changes in social media? Want to keep your blog relevant and growing? Social media experts Missy Voronak and Rivka Kawano are here to save the day with a special social media workshop. Missy will be sharing the wonders of Snapchat, how you can use it to share more of your personality and behind-the-scenes blog content. Rivka will be making sure you don’t get lost on Facebook and show you how Facebook live can bring you more loyal followers, and how Facebook Instant Articles will change how you blog – for the better! You’ll have a chance to instantly apply what you’ve learned in this workshop setting, while having Missy and Rivka there to hold your hand every step of the way!

Bring your smartphone to this session with Snapchat already installed and follow along as Missy walks us through how to use Snapchat. You’ll learn how to:

  • Navigate the app,
  • Add friends by username, snapcode or nearby,
  • Use stickers,
  • Draw,
  • Use filters, overlays and lenses,
  • Protect your privacy or open up to all,
  • Explore Discover and Live, Stories,
  • Use chat and video chat features with friends,
  • Use Snapchat to connect with your blog readers,

For those of you who have had the pleasure of attending either Missy or Rivka’s previous year’s presentations, you will know that these ladies are a wealth of information and are not to be missed! Looking forward to seeing you in November!

2016 Food Allergy Awareness Week Ticket Sale

In celebration of of the 2016 #FoodAllergyAwarenessWeek which is May 8-14; We will be running a special offer on our 2016 conference tickets- which will allow you to grab full event tickets for our early-Bird price of $199.00. This is good for the entire event, and includes meals! Don’t miss your chance! Sale starts at 8:00 AM EST on May 8th and will run until Midnight PST on May 14th.  We look forward to seeing you all in November!! Get your Tickets HERE!

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A few Reminders:

Please be sure to grab your 2016 #FABlogCon Blog Buttons for your blog or website!

We are still adding speakers and sessions to the agenda but partial program is posted! Be sure to check back for more updates!

If you are an author and plan to attend, please email us, and we will get you added to Wine & Sign party.

We could not do this event without the support from our community and our Sponsors; so THANK YOU ALL!!

If you are a Sponsor and are interested in more information about participation please email us at fablogcon@gmail.com.

FABCEarlyBird

 

#FABlogCon 2015 Round-Up Posts

Our 3rd annual #FABlogCon is behind us. It was an event filled with new faces, dear friends, and some great informative sessions! Our expo has continued to grow each year- and it too saw both familiar friends and new supporters! We want to thank all our sponsors, speakers and attendees who make our event possible! We had a great time this year!! Please don’t forget to share your favorite products and companies so we can show our thanks and support our sponsors!

I will be sharing the photos our good friend Dec took later this week! ~ I am looking forward to seeing them! So many great memories from this year!

Please leave your follow-up post links about this year’s event here or email the link to us at fablogcon@gmail.com . Thank you all!

~Jenny

#FABlogCon Tag board

Celiac and the Beast, Erica Dermer: Thank You #FABlogCon Sponsors!

Allergic Child, Nicole Smith: The FABulous 2015 Food Allergy Bloggers Conference

Food Allergy Ninja: How to hold your child like an Epi-Pen Ninja

Soul Food, Kathleen Shannon: FABlogCon Recap

Learning to Eat Allergy Free; Colette Martin: The Food Allergy Blogger Conference, Another Great Year

Aterica Health, Holly Curtis:  Thank You Food Allergy Blogger’s Conference!

Nutrimom, Tracy Bush, Food Allergy Badasses

Transportation Tips

Arriving in Denver, you will need to take a subway transport to Baggage claim.

The Renaissance Hotel has a free shuttle service that runs every 30 minutes- Pick-up times are :05 after the hour and :35 after the hour. It is a white van with Renaissance Hotel on the side. You will need to exit the WEST TERMINAL (RED SIGNS) Door 512 -Island #3 You do NOT need a reservation to catch the shuttle to the hotel- HOWEVER- for those departing post event- you will need to sign up next to the registration desk to reserve a ride. If you have any questions please call the front desk at 303-399-7500

Taxis cost $35-$50

UBER: If you don’t have an Uber account- it’s easy to set one up- Download the app from the App store and follow the steps to register. You may use my code jennys3898u and you will get a discount ($15- off I believe) on your first ride!

#FABlogCon Update #3: Saturday’s Keynote with Robyn O’Brien

Be sure to join us Saturday at lunch for this year’s Keynote Address with Robyn O’Brien and guests, where we will talk about “Food, Fear, and Love”

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Samantha Cabaluna, Earthbound Farm

Samantha Cabaluna is Vice President of Communication for heritage organic produce grower Earthbound Farm,which has grown from 2½ acres to become the country’s leading grower of organic produce. She has been with Earthbound Farm for the last 12 years, contributing to the company’s success in increasing the adoption of organic in the fresh-cut salad category to more than 24%.  In her time at Earthbound Farm, Cabaluna has led the company’s communications programs, from consumer marketing to public relations, crisis/issues management, consumer affairs, community relations, social media and other digital channels. She is an ardent advocate for organic and for the company’s mission to bring the benefits of organic food to as many people as possible and serve as a catalyst for positive change.

Deanna Bratter, WhiteWave Foods

Deanna Bratter is the Director of Corporate Sustainability for WhiteWave Foods, one of America’s fastest growing and most progressive food companies.   A longtime member of the vibrant Boulder, Colorado natural products community, Deanna has been instrumental not only in driving WhiteWave’s sustainability initiatives, but also in helping the company create a values-driven culture.  As a passionate advocate for balancing sustainability with successful business, Deanna sets the strategy and programs that drive WhiteWave’s social and environmental sustainability goals.  Key initiatives include reducing the business’s environmental impact (specifically emissions, energy, waste and water) and improving responsible sourcing and sustainable packaging. Deanna oversees the company’s annual Greenhouse Gas (GHG) inventory and manages external reporting, including WhiteWave’s first Corporate Social Responsibility (www.whitewave.com/csr) and Carbon Disclosure Project reports. Deanna holds dual bachelor degrees from the University of South Florida and has obtained certification from the University of Denver on Sustainability Leadership and Implementation, in addition to completing Six Sigma Management and GRI training.

 

Rebekah Lyle, WhiteWave Foods and Silk  

Rebekah is Director of Marketing for Silk at the WhiteWave Foods Company, and has worked in the natural foods industry for more than ten years.  As a mom of two little boys, Rebekah is passionate about the organic and natural foods industry, and the impact we can all have on feeding ourselves and generations to come in a healthier, more sustainable way.

#FABlogCon Update 2

As you all know there has been a voluntary 100% recall of the Sanofi Auvi-Q Epinephrine auto-injectors. Sanofi has been our platinum sponsor since the inception of the Food Allergy Bloggers Conference, and continues to support our community, and efforts to raise awareness and educate others about management of food allergies. Sanofi representatives plan to be on site all day Saturday in the Expo to answer questions and meet with you one on one.

However with this recent precautionary recall, there are factors at work beyond the control of myself or others whom are being impacted. It is with great regret that I have to say that we will be canceling the presentation from Dr. Eric and Evan Edwards this year. We sincerely hope to have them back at our next event; but in light of the current situation it was advised that it will be best for them not to attend.

Statement from Dr. Eric Evans:

“It is with great regret that Evan and I must cancel our attendance next week at the conference. In light of current events, Kaleo has determined that it is best that we are not present at the conference so that Sanofi may handle any inquiries relating to Auvi-Q. Given Sanofi is responsible for commercialization as well as manufacturing of Auvi-Q, we feel our presence may create a potential distraction and invite questions that we are unable to answer. We sincerely apologize and appreciate your understanding.”

I AM attempting to find a replacement speaker/presentation to fill in this time slot for you. I apologize to everyone, but these circumstances are out of my control. ~Jenny

Blog and Order: Legal Q & A Panel

Blog and Order: Legal Q & A Panel

Dear Attendees,

In preparing for this year’s 2015 FABlog Conference, please consider what questions you would like answers to from our “Blog and Order: Legal Q&A Panel” licensed and practicing attorneys. Our three panelists are Francis Rushford, Esq., Kelly Bagla, Esq. and Assly Sayyar, Esq. They will be available to answer questions and provided legal information in the following topic areas:

  1. Forming your own business.
  2. Trademarking and trade name registration.
  3. Copyright
  4. Copyright infringement
  5. Governing and operating your business.
  6. Contract drafting and signing
  7. Raising capital for your business – loans, crowd funding, solicitation of investors and the Securities and Exchange Commission
  8. Defamation and online harassment.
  9. Patents
  10. Hiring employees and collaborating with other businesses

Please email your questions to assly@vistalawyer.net and label the subject line “FABLOG 2015 QUESTIONS” by no later than October 30, 2015.  Our Panelists will consider the questions submitted and some will be chosen to be answered based on topic, scope, length, popularity, time constraints, and legal ethics.

PLEASE BE ADVISED, do NOT pose questions in which you disclose personal or fact specific details of an actual legal dispute as disclosure of such information or discussion during the panel event will NOT be confidential or privileged. The panelist CANNOT and WILL NOT give legal advice of any kind nor does submitting a question or attending the panel create any attorney client relationship. The panel and its contents are informational only and the panel does NOT substitute or take the place of the advice of legal counsel or representation. In participating in this panel and answering questions, the panelists do NOT promise, guarantee, or otherwise agree to take any case or client nor do they promise or guarantee any outcome or result from any legal dispute or transaction.

Thank you and we look forward to receiving your questions!

Your 2015 Blog and Order Panel

NEW Special Session Announcement 2015

We are very excited to announce a special Blogger session we are adding for Friday November 13, 2015 Afternoon- 2pm-5pm.

SESSION DESCRIPTION:

Social Media Boot Camp – How to get the most out of Twitter and Periscope

Still wondering what all the fuss is about with Twitter or Periscope? In this special pre-conference workshop, you will receive the keys you need to unlock the secrets of these channels! Join blogger and social media professional Missy Berggren (@marketingmama) of marketingmama.com for an interactive, hands-on training.

The Twitter session will begin with the basics and progress to advanced features that will help you enjoy tweeting and grow your blog readership. Periscope, the new live-streaming app, is a fun way to share your world with others and educate people about food allergies. Bring your laptop, smart phone, notebook and a willingness to try new things!

Speaker Biography:

Missy Berggren HeadshotMissy Berggren (@marketingmama) is a marketing and social media professional with more than 17 years of health care marketing and communications experience, as well as a food allergy parent and blogger. As a director with WCG, Missy helps global brands with digital marketing and social media strategy and content development. She frequently hosts social media trainings for bloggers, physicians, executives and more. Missy is the founder of the Minnesota Blogger Conference and the director of strategic planning for Social Media Breakfast of Minneapolis/St. Paul. You can find Missy online at marketingmama.com and across social channels as “Marketing Mama.”

WORKSHOP OUTLINE:

  • 2 – 3 p.m. Twitter Basics for Beginners
  • 3 – 4 p.m. Advanced Twitter Lessons to Maximize Your Impact
  • 4 – 5 p.m. Periscope Demonstration and Inspiration

You won’t want to miss this fun session to hone your skills before the weekend kicks into high gear! We hope to see you there!

Feel free to leave a comment if you will be coming to this session!