Full Conference Schedule

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  • Friday


  • Vendor Only Check-In
    Vendor-Only

  • Registration Desk Opens for All Attendees. Check in, pick up your name badge, and swag bag.
    Meals & Events

  • Session for Sponsors Only-- Blogger Basics 101: Learn How to Work with Bloggers
    Vendor-Only

  • Sponsors Only -- Beyond the Post: How to integrate bloggers even deeper into your marketing mix, beyond just sponsored posts.
    Vendor-Only

  • Expo Hall Open to Attendees from 4pm-6pm.
    Meals & Events

  • Sponsored Session for Attendees: Hands-on with Aterica. Co-founders, Mike & Alex, will share intriguing behavioral and technical insights, provide close up product demonstrations, and answer questions about the new Veta Smart Case & App for epinephrine auto-injectors.
    Disease Management

  • Kick-off the 2018 Conference with us at the Welcome Party! Dinner and drink tickets provided.
    Meals & Events

  • Saturday


  • Registration Desk Open: Check in, get your name badge, pick up your swag bag.
    Meals & Events

  • Join Joel for Breakfast! Joel Warady, General Manager and Chief Sales & Marketing Officer for Enjoy Life Foods, will be hosting a special breakfast for attendees! He has planned a few SURPRISES and ANNOUNCEMENTS as well! You DON'T want to miss this!
    Blogging
    Disease Management
    Meals & Events

  • What do brands actually look for when searching for just the right influencers? Hint – it’s more than just your follower numbers. In this session you’ll hear an insider’s perspective from a PR agency leader who manages influencer campaigns. We’ll discuss how to increase your chances of being found and chosen, and ways to knock their socks off during a campaign so they want to work with you again in the future. We’ll save time at the end for bonus tips + Q&A.
    Blogging

  • Be Unstoppable: Recipe for success impacts those with food allergies across the country, here’s the how and why. Betsy Craig, Founder and CEO of MenuTrinfo, has been unstoppable in her life and business of protecting lives and health through training and nutrition information since 2004. Join Betsy as she shares her mission to not die and use her experience to launch the leading food allergy training company in the US. She is known in the food service industry as the leading expert on food allergy training, commercial kitchen food allergy audits and newly introduce product certification. The story of how Betsy went from PTA mom to CEO is not one you want to miss.  It will fascinate you and inspire you.  Today we see new laws different parts of our country in food service and Betsy will break this down for all to consume and celebrate steps to success in this mission.
    Meals & Events

  • Sunday


  • We confidently lead the charge for new laws, raising awareness and blogging to create change. Yet, when self-advocating for ourselves or families, we sometimes falter. This session will explore transforming large-scale work down to the micro levels of our lives by using open discussion, live polling and check-yourself-checklists to harness your power into successful advocacy.
    Blogging

  • Help readers find your blog with these best practices for SEO. You’ll learn the difference between regular keywords and long tail keywords, and where to place them in your post to signal search engines. We’ll also cover which SEO widgets bloggers like to use and review successful examples from bloggers.
    Blogging

  • Whitney Morgan Block has worked at Stanford University conducting food allergy research trials for over 5 years. In January 2016, she established the food allergy treatment program at the Asthma and Allergy Medical Group of the Bay Area in Walnut Creek, CA. The increasing prevalence of food allergies and patient interest made Whitney realize the enormous unmet need for this therapy worldwide. In 2017 she felt compelled to open the National Allergy Center and began treating patients with state of the art food allergy therapy. Whitney is expanding the National Allergy Center to offer this life changing therapy across the country. Whitney will be available to answer your questions about food allergy treatment, including OIT at lunch today. Feel free to write your questions on a notecard or ask her in person. Look for her in the lunchroom on Sunday!
    Disease Management
    Meals & Events

  • Did you know that every major social media platform has had an update to its algorithm this year? That means that some of the strategies that you may have been using successfully before may not be working for you anymore - or that you may be missing big opportunities! This session will be helpful for both businesses as well as bloggers, as we explore what is working today and how you can start immediately implementing these new strategies. Learn how to use listening to start growing your following, take advantage of new search and video functions, and what tools are helping to save time at every stage of growth.
    Blogging