Tag Archives: Social Media

Sponsors Only Sessions!

Sponsor Only Business Sessions ~ FYI: Please note, Friday morning Sessions and lunch is for our SPONSORS ONLY! 

WHEN: FRIDAY November 4, 2016 starting 8:45- 11am.

This year, the sponsor only business sessions will be broken down into two critical pieces. 1) Social Media for Business and 2) How to Work With Bloggers. Bloggers, and marketers, Erica Dermer and Keeley McGuire will guide you through the process on how to engage customers and influencers, and work with influencers to engage even more customers. You’ll leave the session with check-lists and a better understanding of how to work with influencers to build your brand and gain loyal customers.

Social Media for Businesses: 

Okay so you have a Facebook page, Instagram, or Snapchat. But do you know the rules? Are you using each platform to its full extent for both customers and influencers? Do you know what to do and what not to do with influencers via social media? Learn about how to interact with customers, and ultimately influencers, online.

How to Work with Bloggers:

How do all of these brands have such big name influencers touting about their products? As you can guess, it’s not free, and it’s not cheap – but it’s valuable. You too can learn how to work with influencers, small to mega stars, to build loyalty and increase brand recognition in the market place. But where do I even start? What’s beyond a sponsored post? How much should I be paying bloggers? How can I do it all with a minimal staff? Don’t worry, you’ll learn all of this and more!

Sponsors will be served a light lunch and be allowed access to the expo to set up their booths prior to expo opening time of 1PM- 6PM; and Saturday Expo hours will run 10AM-6PM. Expo wont be running on Sunday – so be sure to get in to visit the brands who all help make this happen by Saturday night- Especially if you are trying to get raffle tickets for the various raffle prizes we will have this year! 

Sponsors Only ~ Breakout Session

We wanted to offer a session this year to our sponsors. A “Business – to – Business” opportunity to learn and share information about social media was a logical choice. This year we will have a presentation on “Maximizing Your Social ROI.”  From Entrepreneur.com:  “If you think tracking your company’s social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with — and maybe even eclipse — large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012).”

Maximizing Your Social ROI 

Enjoy Life Foods has seen its sales grow by over 130% in the last 36 months. A large part of this growth can be attributed to its consumer-centric social marketing strategy. Joel Warady, Chief Sales & Marketing Officer, has agreed to share his strategies, along with his successes and failures, in a “sponsor-only” exclusive session. Joel speaks on social media to industry groups around the world, and this will be our opportunity in an informal setting to pick his brain on current trends in social, where marketing is headed, and how to maximize your social ROI.

Joel Warady & Jenny Sprague#FABlogCon 2013

For more information about this year’s Breakout Sessions click here.